In its most simplistic form, one might say that luxury products are built on three pillars: aesthetics, functionality, and timelessness. The unspoken tension between the three drives luxury creation. Beauty and timelessness must go hand in hand with usability, for without both desire and function, products miss their purpose.
Luxury’s two cousins—fashion and art—possess two of the three pillars of luxury. The questions that must then be asked of luxury’s two cousins are: where does aesthetic meet function, and, at what point do the pillars combine to create sought-after luxury products that stand the test of time?
Luxury, fashion, and art are driven by aesthetics and, in the world of luxury, the pillar of aesthetics celebrates an innate appreciation for beauty, with a nod to elegance and timelessness.
While many high-fashion items are beautiful in their own right, fashion is by nature more transient than other works of art. The fashion industry is one of orchestrated obsolescence—every quarter, every season, it’s out with the old and in with new—continually refreshing looks, styles, and product lines to spark new interest, and cater to new trends.
The second pillar of luxury is the element of functionality. Fashion inherently serves a function—offering usability for its wearer and outward expression of personal style. Most art, however, does not offer functionality in a tangible sense, though, like fashion, it functions as an expression, adding ambience, meaning, and personalization to a home, gallery, or outdoor space.
The third pillar is timeless. When a product is both beautiful and never goes out of style, it transcends from a purchase to an investment.
The dynamic tension between aesthetics and function have been a part of the FABRIQ Pavilion heritage for decades, stemming from the dilemma of the original designer, Bill Moss.
Widely considered to be America’s foremost fabric designer, Bill Moss was both an artist and a creator of functional leisure. Moreover, while his tents are temporary structures and were all the rage, they too exude a timelessness that is also evident in FABRIQ Pavilion designs today.
Moss was continually frustrated by the unwillingness of purists to view aesthetics and function as mutually exclusive entities. He considered his tents to be fabric designs, or sculptures, that inhabitants could live in, or escape to, but purists declined to recognize Moss as an artist, implying that “art does not have function, whereas your tents do.”
Nevertheless, Moss’ designs have since been displayed at the Louvre, the Smithsonian, and the Museum of Modern Art, acknowledging that artistic objects of beauty can indeed have functional value, just as fashion does.
In fact, the National Endowment of the Arts, which is considered the grand dame of the art world, chose to honor a Moss Tent, bestowing its top prize—a $20,000 fellowship of “Distinguished Design”—to the then 63 year old Bill Moss.
Today, FABRIQ Pavilion pays homage to the Moss legend, upholding the beauty and mesmerizing cathedral-like qualities of Moss’ design, while offering functional versatility for events, weddings, and private sanctuary, in a permanent, timeless architectural structure.
Embracing the pillars of luxury and it’s two cousins—fashion and art—FABRIQ Pavilion inspires “al fresco” living within an object of modern organic architectural beauty.
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